Convince your boss.
The business case for investing in design.
For a long time branding has felt like a bit of an enigma. Lots of graphs, diagrams and acronyms that would alienate business owners instead of helping them to see how strong design could transform their company.
Our goal from the very beginning was to demystify branding and that begins with showing the value. Branding is more than pretty colours and pictures. We’ve got the numbers to prove that good design is a seriously worthwhile investment, and the numbers don’t lie.
Every £100 spent on design increases turnover by £225. That's a 225% return on investment.
The same study found that shares in design-led companies outperform the FTSE 100 by 200%.
Design Council Study - "The Value Of Design"
Good design is good business.
What exactly is a “design-led” company? It’s a business that takes design seriously, that embeds design in every aspect rather than treating it as an after-thought. More and more companies are waking up to the fact that good design is good business. Want to know what that would look like for your company?
say brand is the most important factor driving purchase, compared to 27% who said price was the most important factor.
That’s right, brand is nipping at the ankles of price. This is also true for business to business, where 18% of corporate decision makers cite brand as the most important factor when making significant purchases.
of Unilever’s company growth is delivered by its purpose-led brands.
“We believe the evidence is clear and compelling that brands with purpose grow. Purpose creates relevance for a brand, it drives talkability, builds penetration and reduces price elasticity. In fact, we believe this so strongly that we are prepared to commit that in the future, every Unilever brand will be a brand with purpose.”
Unilever Press Release
Purpose is powerful.
It’s ironic that if a business solely exists to make money, that could be the very reason they aren’t making any. When a business takes time to define their greater purpose and who they exist to serve, then they use that to inform all of their design and communications, suddenly they have a captivated audience who are connecting with them on a deeper level and who are motivated by more than price. Purpose is powerful, work with us to define yours.