Kate Gould Gardens
Research | Brand Strategy | Brand Design | Website Design | Stationery
A Chelsea Flower Show Gold Medal Winner.
Kate Gould Gardens bring a certain cool factor to the world of gardening.
They have won five gold medals at Chelsea Flower Show as well as multiple international awards. Kate recently published her first book “Urban Garden Design” which has been listed as one of the top gardening books for 2019 by both The English Garden Magazine and The Financial Times.
Kate Gould Gardens wanted to use their rebrand as an opportunity to showcase the fact that the company not only design award winning show gardens, but they also design and install gardens for private clients by means of their highly skilled in house team. Due to the nature of their work, they wanted to appeal to a high end, London based clientele.
In keeping with the brand’s specialism in small urban gardens, we focused on the message that your garden can be an extension of your home. As a result, the tagline “Gardens For Living” was selected.
We endeavoured to created a brand with a high end feel using classic colours and fonts. We also wanted to ensure the website had plenty of whitespace to allow their amazing photography to breathe so it could have the opportunity to sell the final product on its own.