Family Dental Practice
Brand strategy | Brand design | Website design
Just under a half of UK adults fear going to the dentist.
But Sukanthi and her team at Family Dental Practice offer dental care that is so gentle, calm, caring and relaxed that there really is nothing to be afraid of.
Their genuine concern for people and the manner in which they are able to alleviate anxiety is unique. They also have an uncanny ability to ensure that you leave feeling better about yourself than when you walked in.
Family Dental Practice initially spoke to us about a website redesign, however it quickly became clear that they needed to first develop a brand that would capture their true character and convey the unique feeling they leave their patients with.
Rather than focusing the messaging on the team’s vast technical ability, we decided to focus on the end result. Our strategy was to show less anxiety inducing images of dentists in green overalls and more close cropped portraits of happy people with nice teeth.
The message is simple. Patients of Family Dental Practice, smile more.
We created happy little teeth as a brand asset designed with Family Dental Practice's younger patients in mind. These little details help foster a positive feeling about visiting the dentist from a young age.