Cryoskin branding and design by 100 agency

Brand strategy | Brand design | Web development

A fast-paced beauty tech start-up.

Cryoskin Website by 100 Agency

If you haven’t heard about beauty technology yet, there’s a good chance you will soon.

We started working with Cryoskin in 2018 when they became the distributor of a machine which uses heating and cooling to permanently destroy fat cells and cellulite. Sounds too good to be true right? Well therein lies the challenge.

How could we prove that this is genuinely different to every other cream, scrub or massage that has promised an end to cellulite for the past 100 years? One strength Cryoskin had was that every person who tried it was in love with it. So we used customer testimonials, trustpilot reviews and high quality before and after imagery to give convincing social proof.

“After 10 minutes on each leg... all the cellulite in the middle and along the sides of my thighs had vanished”

- Shape Magazine

Rather than positioning this as a weight loss product, Cryoskin was aimed toward fitness conscious people who are already in good shape but need a little help with those areas that diet and exercise can’t seem to reach.

Within 2 years, Cryoskin have grown from a startup to being offered in over 1,000 locations in the US. They have also launched into international markets. Their strong brand and reputation brought members of the press along to see what all the hype was about - their positive reviews mean Cryoskin continue to go from strength to strength.

Cryoskin girls website imagery
Cryoskin Logo Animated

Cryoskin gel bottle packaging design by 100 Agency

“At first we had no brand, no logo, no font, no colours and no essence of what we wanted the brand to be about. Working with 100 Agency allowed us to build a brand our customers love. Our revenue in year 1 was $15 million - something we partly attribute to our strong, consistent brand presence.”

- Simon, CEO Cryoskin

Permanent fat loss banner

Let's work together.