Brand strategy | Brand design | Web development
A fast-paced beauty tech start-up.
If you haven’t heard about beauty technology yet, there’s a good chance you will soon.
We started working with Cryoskin in 2018 when they became the distributor of a machine which uses heating and cooling to permanently destroy fat cells and cellulite. Sounds too good to be true right? Well therein lies the challenge.
How could we prove that this is genuinely different to every other cream, scrub or massage that has promised an end to cellulite for the past 100 years? One strength Cryoskin had was that every person who tried it was in love with it. So we used customer testimonials, trustpilot reviews and high quality before and after imagery to give convincing social proof.
“After 10 minutes on each leg... all the cellulite in the middle and along the sides of my thighs had vanished”
- Shape Magazine
Rather than positioning this as a weight loss product, Cryoskin was aimed toward fitness conscious people who are already in good shape but need a little help with those areas that diet and exercise can’t seem to reach.
Within 2 years, Cryoskin have grown from a startup to being offered in over 1,000 locations in the US. They have also launched into international markets. Their strong brand and reputation brought members of the press along to see what all the hype was about - their positive reviews mean Cryoskin continue to go from strength to strength.